Mobile phone advertising: Another turn of the wheel due?

The world awaits a creative breakthrough for mobile phone ads

Advertising in its many forms has long had an uneasy relationship with society. On the one hand it provides the revenue that keeps alive all forms of media, be it newspapers and TV in an earlier era or websites and mobile apps in our times. On the other, society has always cast a sceptical eye on the way advertising is done, whether promoting fairness as a key dimension for good looks or the self-destructive products such as cigarettes it encourages us to use or political parties it encourages us to vote for.

It was Vance Packard’s 1957 book The Hidden