Monetising content

Wikipedia's new initiative will make it more sustainable

Some 20 years after its launch, the online encyclopaedia, Wikipedia, is seeking to create a sustainable revenue model by charging platforms like Google, Apple, Amazon, and Facebook for customised reuse of its content. This not only changes the way the Wikipedia model operates; it is also a sign of a broader change in mindsets. Big tech platforms are now facing many demands to share revenue with content creators. “Wiki” is a Polynesian word meaning “quick”. It now describes crowd-sourced websites as a direct result of Wikipedia, which is by far the world’s largest repository of information (along with large dollops