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Navigating the affordable housing finance market

The demand for affordable housing finance is very high, but housing finance companies have not disbursed loans up to their potential, owing to a lack of awareness among customers about such firms

Topics
Housing Finance | mortgage | India GDP

Ravi Subramanian 



Ravi Subramanian

is among the fastest-growing segments within consumer finance. While penetration in India is low at 11 per cent, it drops further to below 5 per cent in rural and semi-urban areas. This reflects a largely untapped affordable market worth close to Rs 30 trillion. What does it take to successfully navigate this landscape?

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First Published: Sun, September 25 2022. 17:53 IST

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