The rise of the silver generation

Senior citizens are now referred as silver generation in the new marketing lexicon

In the late 1980s there was a rather popular ad on Indian television for Bajaj Bulbs that had a highly hummable jingle which went something like this — ‘When I was a young boy I was a naughty little brat, but now I am a boodha  and I live on tablets, but Bajaj still fills my life with light’. I wonder if the ad in its original form will  get a positive reaction today; or will it get critiqued for being so derogatory about the aged. There was also a charming ad featuring thespian Shriram Lagoo where his grandkid asked