Startup style: the smart way of dressing up is to rent your clothes

Lease designer and premium brands from companies that offer attire you can return after wearing for a while

Adobe stock photo

Rented clothes save wardrobe space and keep customers in sync with changing fashion trends. (Adobe stock photo)

Namrata Kohli
It is the Uber of fashion: rent clothes that you desire but cannot afford to buy. Thanks to startups it is now possible to wear designer and premium brands at a fraction of the cost.

“Renting designer wear upgrades the wardrobe, be it a Salvatore Ferragamo bag or a super expensive Gucci co-ord. Rental fashion gives us the leverage to try out new outfits without shelling out much from our pocket," says Akshra Dalal, director at JD Institute of Fashion Technology.

"According to a recent report published by Allied Market Research, the global online clothing rental market is estimated to reach USD 1,856 million by 2023, registering a compound annual growth rate of 10.6% from 2017 to 2023. The trend

First Published: Jul 29 2022 | 6:38 PM IST

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