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ANAROCK Completes 300 Exclusive Project Mandates Worth INR 22,000 Cr

Press Trust of India  |  MUMBAI 

/ -- 100 exclusively mandated projects worth INR 9000 Crore currently ongoing

Sale rate of 1000 units/month unprecedented in current market


Firm relies heavily on as key differentiator

ANAROCK today announced the successful closure of 300 exclusive mandates to market residential projects across and in the Gulf. The cumulative market value of the inventory sold to date exceeds INR 22,000 Cr.

(Logo: https://mma.prnewswire.com/media/701435/ANAROCK_Logo.jpg )

(Photo: https://mma.prnewswire.com/media/827633/ANAROCK_Anuj_Puri.jpg )

Anuj Puri, - ANAROCK, says, "ANAROCK has strategically partnered with over 150 top developers across 13 Indian cities and in the Gulf. The market value of the overall mandated inventory we have sold since our launch in 2017 exceeds INR 22,000 Cr across the 300 residential projects. Interestingly, 11,000 units of these, with a value of INR 10,000 Cr, were sold in the current financial year (FY18-19) itself. The combination of focused and our bespoke has been a winning combination."

ANAROCK currently sells housing inventory at a rate of 1000 apartments (or approx. 1,000,000 sq ft.) per month. This success rate, unprecedented in the currently subdued market, is the result of their proprietary coupled with immediate expert offline support. ANAROCK's has generated 1.2 million unique enquiries to date, while its proprietary sales and enables its highly-specialized 1500-strong sales force to service these enquiries instantly in and in the shortest-possible duration.

"We have invested heavily in our technology platforms, and these investments are paying off as intended - in the form of actual on-ground sales creating a win-win equation for developers, end-users and investors," says "Of the INR 400 Cr allocated and spent in our marketing budget, INR 100 Cr have been invested exclusively in our digital platforms. This has enabled us to achieve a massive level of operational scale within a relatively short period of less than two years."

The cities which have yielded the highest and fastest closure of projects mandated exclusively to ANAROCK are Mumbai, Bengaluru, Pune, Chennai and - interestingly, the National Capital Region (NCR).

"There is a misconception that all projects in are performing poorly, which is far from reality," says Puri. "In fact, we have successfully marketed projects by reputed developers across this region. These include 18 projects in Gurugram, 16 in and 6 in Ghaziabad. The results reflect that in can and does draw positive traction as long as it involves the right developers partnered by the right "

A full RERA-registered real estate consultancy, ANAROCK is currently finalizing its 100th ongoing exclusive mandate in Navi Mumbai. With 300 project mandates successfully completed, this brings the total number of exclusive mandate projects to 400. Mandates in hand include 15 projects in Mumbai, 10 in Navi Mumbai, 15 in Pune, 17 in (North & South Gurgaon, and Ghaziabad), 12 in Hyderabad, 9 in Bengaluru, 6 in Chennai, 6 in Ahmedabad and 7 in Kolkata. As per ANAROCK's prerequisite due diligence prior to mandate acceptance, all projects have been vetted for RERA registration, their developers' financial capability to ensure time-bound completion, completeness of documentation and fairness of ticket sizes.

The primary advantage that ANAROCK's offers customers is that they can pre-negotiate the most competitive prices along with exclusive add-on benefits, thanks to the economies of scale involved in exclusive mandates of entire projects.

About ANAROCK Property Consultants

ANAROCK is the leading in and is exclusively mandated on 100 residential projects across the country having successfully completed 300 exclusive mandates since June 2017. The Firm has diversified interests across the and employs its proprietary technology platform to accelerate marketing and sales. The chairman, Anuj Puri, is a highly-respected industry veteran and India's most thought leader.

ANAROCK's services include and Technology, Retail, Hospitality (via HVS ANAROCK), Land Services, Capital Markets, Warehousing and Logistics, Investment Management, Research and ANAROCK's team of over 1800 qualified and experienced operate across all major Indian markets, as well as the ANAROCK also manages over 80,000 fully-vetted channel partners to ensure global business coverage. Our core assurance of consistent ethical dealings with clients and partners reflects our motto - Values Over Value.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, February 27 2019. 15:00 IST
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