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Apollo Tyres ties up with Crystal Palace Football Club

Press Trust of India  |  New Delhi 

today said it has become the official partner of the London-based League team -- Crystal Palace Football Club.

The partnership with Crystal Palace FC, entitles to have a significant presence at all the club's League and domestic cup matches, helping the tyre major to grow its visibility and presence across the world.

The collaboration will also provide the club opportunities to further engage its growing global fan base with some exciting and innovative initiatives.

"This association with Crystal Palace FC is an indication of our growing affiliation with football, which is growing as a sport, and allows us to engage with the large fan following, especially the youth, that this sport enjoys," Chief Retail & Marketing Officer Marco Paracciani said in a statement.

Crystal Palace, with its strong fan following in and with a growing fan base globally, provides the company an opportunity to have a greater visibility in a key city like and beyond, he added.

Crystal Palace Football Club Commercial Director Barry Webber said the continued growth of the club's international fan base, combined with Apollo's expansion and development into new territories, makes this an ideal platform for both parties.

The League is the most watched football league in the world.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, September 14 2017. 16:22 IST