Public sector Axis Bank has launched a premium personal banking service "Burgundy" for high net worth individuals and roped in Bollywood star Deepika Padukone and father Prakash Padukone as brand ambassadors.
"Axis Bank today launched Burgundy, its most premium personal banking service. Designed especially for the busy affluent HNI customer," the bank said in a release.
Burgundy will offer personalised services and wealth management solutions so that affluent customers get free to enjoy their life as the bank will manage their wealth.
"Burgundy, the new colour of privilege, has roped Prakash Padukone along with his daughter Deepika Padukone," the bank said.
"Burgundy brings the best that Axis Bank has to offer and we hope it can free up time for our customers so that they can focus on matters besides money," said Rajiv Anand, Group Executive & Head Retail Banking, Axis Bank in a statement.
