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'Badhaai Ho' makers say depiction of tobacco brands inadvertent, to blur brand names for TV

Press Trust of India  |  New Delhi 

Bollywood production house Junglee Pictures, which was sent a notice by the over scenes and alleged promotion of products in their film, has stated that the depiction of brands was "incidental and inadvertent" and that they will blur them in copies to be provided for television broadcast in India, a said.

However, the wants the company to take similar corrective steps in copies being shown in cinema halls also. It has also sought an undertaking from the production house that such violations will not happen in future, (Health) Dr S K Arora said.

He said that the further course of action will be decided based on compliance by the production house.

In its reply to the notice, the company, while accepting that two brands of were shown -- one at a tobacco kiosk and other at a shopping centre, clarified that they have not received any benefit or payment for displaying those brands, he said.

The company has said it will blur the brand names in the scenes in the copies to be provided for television broadcast in

"They said it was incidental and inadvertent. They denied advertisement or promotion of any brand directly or indirectly. The company also denied receiving any benefits or payments for displaying the brands of tobaccos in the film," Arora said.

"They also claimed that the scenes were demand of the script of the film, but, it could have been modified in view of 13 lakh deaths annually happening in due to tobacco use. Bollywood industry needs to understand that people especially youngsters follow them blindly and easily get influenced by such advertisements," Arora said.

"company has assured (us) of taking all corrective measures to blur the brands name in the said scenes in the copies to be provided for television broadcast in However, we have reiterated that they to do the same in copies being shown in cinema halls also. They should also give an undertaking that such kind of violations will not happen in future under their production house," Arora said.

The Delhi government's Department had issued the legal notice to the director, of the just released Hindi movie 'Badhaai' Ho seeking removal of scenes and those allegedly promoting

Arora said there are a lot of scenes and also a tobacco shop displaying tobacco packs shown repeatedly in the movie which are violations under section 5 of the Cigarettes and Other Act (COTPA). These are punishable offences under section 22 of COTP.

'Ho', starring Ayushmann Khurrana, Sanya Malhotra, Neena Gupta, and Surekha Sikri, is a comedy drama about a middle-age couple facing unexpected pregnancy.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, November 05 2018. 20:30 IST