Until now, the tournament has been played in tandem with the men from December to February, but this year's fifth instalment will have its own timeslot from October 18 to December 8.
"It's something we've been building towards and last year's final series has proved that the WBBL is ready to stand on its own two feet," he said.
Televised content nearly doubled last season with 23 matches broadcast on free-to-air and pay-TV.
To build on this, this year seven consecutive family-friendly "festival weekends" will be broadcast live, with all remaining matches streamed on cricket.com.au.
Each of the eight city-based franchises will play 14 matches with the final hosted by the top-ranked team.
Brisbane Heat won their first title last season with four balls to spare in a sold-out thriller against the Sydney Sixers, watched by nearly 500,000 people on TV.
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