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Facebook restructures kids team in quest for youth

AFP  |  San Francisco 

on Thursday announced it had restructured its team devoted to products or features designed to increase the social network's appeal to younger generations.

Nascent projects such as a "LOL" platform for funny memes were taken off the board at the "youth team," which shifted focus to more promising products such as a Kids app launched more than a year ago, according to the leading

"The Youth team has restructured in order to match top business priorities, including increasing our investment in Kids," said in response to an AFP inquiry.

in December 2017 introduced a version of its application designed to let young children connect with others under parental supervision. No in-app purchases are allowed.

The giant said at the time that it created the app, available in the United States, Canada, Mexico, and Thailand, because many children were going online without safeguards.

"We found that there was a need for a video chat and messaging app that lets kids connect with the people they love while putting parents in complete control," product management lead said in a blog post marking

"We conducted parent roundtables in each country and have continued gathering feedback from parents and outside experts." Facebook's rules require that children be at least 13 to create an account, but many are believed to get around the restrictions.

California-based Facebook has been working to attract and keep young being lured away from the by apps such as photo- and video-oriented

Facebook said the reorganization of the team was not related to recent controversy regarding a research app that paid users, including teens, to track their activity as part of an effort to glean more data that could help the social network's competition efforts.

The youth team was not involved with the research project nor did it use any of the data collected, according to Facebook.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, February 08 2019. 10:40 IST
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