Global luxury fashion brands, ace Indian designers and celebrities are getting together for the a luxury retail shopping extravaganza in Mumbai.
The fifth edition of Fashion's Night Out (FNO), previously held in Delhi now debuts in Mumbai on September 5.
"FNO is in its 5th year and for the last few years we have held the event in Delhi. We are now taking it to Mumbai on request from our readers and some of the brands we work with," says Oona Dhabhar Marketing Director, Conde Nast India, which is organising the event.
The annual event brings together eminent luxury fashion brands and renowned Indian designers all retailing under one roof, to extend exciting offers, engaging experiences and exclusive merchandise on September 5 at Palladium, High Street Phoenix.
The event, which begins at 6 pm has been scheduled to go on till midnight.
"This event gives us the chance not only to collaborate with Indian designers, but also give back with all proceeds from Vogue initiatives at FNO going to charity," says Dhabhar. The magazine Vogue India is the chief sponsor of the event.
"We believe that there is definitely a market for fashion and luxury in Mumbai...," Dhabhar says.
The profits from the sales at FNO will be donated to Women IndiaBUILDS - a Habitat for Humanity's initiative that allows women with means from around the world to help women in need in India.
Avanti Birla, brand ambassador for the organisation says, "Fashion's Night Out" is one of our unique events that help to create awareness about our cause. Funds raised through the event will be utilised for promoting the program of turning a dream of a home for every woman into reality."
The event would have a pop-up store selling over 900 products by over 95 designers and 'The Black Clutch Project' a unique collection of black clutches by over 45 renowned designers will be showcased in an installation.
Designers who have participated in the Black Clutch Project include Raghavendra Rathore, Shantanu and Nikhil, Sabyasachi and Nachiket Barve among others.
"This delicately handcrafted clutch combines the refined aesthetic sensibilities of the glory days of the Raj with time-honoured Indian embroidery techniques. Inspired by the 1920s, it's a piece of lavish luxury that epitomises sophistication and style, inherent attributes of the Rathore brand," Raghavendra Rathore told PTI over email.
