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Future Group's 'Sabse Saste Din' sale on Republic Day to be live on Amazon

The company's 'Sabse Saste Din' sales are held around Republic Day and Independence Day holidays

Press Trust of India  |  New Delhi 

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The sale, lasting five-six days, contributes substantially to Future Group's annual retail turnover.

Kishore Biyani-led Future Group's 'Sabse Saste Din' sale starting from January 26 would go live on e-commerce major Amazon's web store as well, according to sources.

This would be the first time when Amazon would host Future Group's sale. Earlier last year, Amazon had announced acquiring 49 per cent stake in Future Coupons, which owns 7.3 per cent shares of Future Retail, with an option to buy the entire holding at a later stage.

"As has entered into a tie up with Amazon, its 'Sabse Saste Din' sale would also go live on Amazon (e-commerce portal)," a source said.

would conduct the sale through its various stores, including Big Bazaar retail outlets.

The company's 'Sabse Saste Din' sales are held around Republic Day and Independence Day holidays.

The sale, lasting five-six days, contributes substantially to Future Group's annual retail turnover.

Besides, the group also organises two small 'Sabse Saste Din' sales on May 1 and October 2 (Gandhi Jayanti).

When contacted, declined to comment.

In August last year, Amazon had said it would acquire 49 per cent stake in promoter firm Future Coupons Ltd for an undisclosed amount.

Ltd operates popular supermarket and hypermarket chains such as Big Bazaar and WHSmith.

First Published: Thu, January 02 2020. 20:35 IST
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