Harley-Davidson launches new Street Rod priced at Rs 5.86 lakh

Model is built to appeal a specific demographic in this space, says Pallavi Singh

American cult bike maker Harley-Davidson on Wednesday launched its new Street Rod model in India priced at Rs 5.86 lakh (ex-showroom Delhi).

"The model is built to appeal a specific demographic in this space (of a growing population of young adults). As a customer-led organisation, a key part of our strategy is to attract and retain new riders in India," Harley-Davidson India Director Marketing Pallavi Singh said in a statement.

The new Street Rod powered by a 750 cc engine produces 11 per cent more horsepower and five per cent more torque than the Street 750, the company said.