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Instagram emerges as primary choice for brand marketing

Press Trust of India  |  Mumbai 

Instagram, the most popular social networking app has emerged as the top pick for brands when it comes to influencer marketing, according to a report.

Facebook's photo and video-sharing social networking service leads as the primary choice of brands and 77 per cent brands see it as a huge potential, followed by at 54 per cent, according to a report by integrated influencer platform Buzzoka.

The survey was conducted with over 500 brands and content creators in order to provide holistic understanding of influencer ecosystem in

It noted that 69 per cent brands spend USD 50,000 per year on influencer campaign, however 27 per cent brand go ahead and spends USD 1,00,000 per year.

Over half the brand custodians considered branding and reach as their primary objective to use influencer marketing, it added.

Nearly 88 per cent brand custodians felt that influencer has the potential to drive engagement and reach, with 33 per cent brand custodians consider content quality as a key proposition before finalising influencer for campaigns.

as a platform has seen a huge rise in due to higher consumption of videos, it said adding that 65 per cent brand custodians felt that the customer quality acquired from is better compared to other marketing channels.

The report noted that 88 per cent brands feel common people play important role in the influencer marketing ecosystem.

For 2019, it expects 73 per cent brands to spend more on and the top three platforms would be (69 per cent), (8 per cent) and TikTok (8per cent).

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, January 09 2019. 16:36 IST