Actress Jessica Alba is reportedly in early talks with bosses at consumer giant Unilever to purchase her hugely successful lifestyle brand, The Honest Company.
The 35-year-old "Sin City" star launched the company in 2012 with the aim of selling baby products and household items which do not contain harmful substances, and it was valued at over USD 1 billion last year.
The Honest Company has since expanded into beauty and cosmetics, and is said to currently generate an estimated USD 300 million in annual revenue, according to The Hollywood Reporter.
Its popularity has attracted the interest of Unilever executives, who have entered into initial takeover discussions with Alba and her team.
Representatives for Alba and the British-Dutch multinational firm have yet to comment on the news.
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