You are here: Home » PTI Stories » National » News
Business Standard

Life coaching business to cross Rs 1,000 cr mark in FY15

Press Trust of India  |  Mumbai 

Life coaches are becoming a rage in India as experts claim that the life coaching business in India is expected to cross Rs 1,000 crore mark in FY15, growing exponentially from Rs 200 crore just a few years back.

"With the increasing demand from corporate sector, along with individuals, the life coaching business in India is expected to cross Rs 1,000 crore mark in FY15, growing exponentially from Rs 200 crore in FY 08," Antano Solar John, founder of Chennai-based School of Excellence (SOE), told PTI here.

The SOE, which is a part of the NLP Bliss (Neuro Linguistic Programming) initiative, is planning to open 200 life coaching centres based on franchise model and invest Rs 10 crore in the next 2-3 years, John added.

NLP Bliss offers services such as get rid of phobia, fear, addictions, peak performance in exams and interviews, and get over bad memories.

Today, life coaches are in demand, who helps common man to get rid of phobia/fear/addiction, perform at peak in exams/interviews, get over bad memories, start new habits, etc or achieve goals or get a life that one desires, industry he said.

Participants of life coaching include doctors, lawyers, corporate professionals, managers, business owners, artists, trainers, army officials, performing artists, professors and students.

SOE identifies geniuses from different fields, codes their skill and nurtures a business to make that skill and its benefits available to the common man.

SOE as part of the NLP Bliss initiative, plans to reach change 2 million lives in the next five years. The first phase expansion will see the programme being launched in Delhi, Mumbai, Chennai, Bangalore, Hyderabad and Pune by December 2014, followed in other cities like Coimbatore soon after.

"We are open to angel investment as part of our funding requirement. At present, SOE is conducting training for selected 200 individuals around the country, who can work as NLP Bliss practitioner," added John.

"We are also taking 'uPwithNLP' programme to countries like Australia and United Kingdom early next year, from where we have been having plenty of requests to conduct the program," School of Excellence co-founder Harini Ramachandran said.

SOE is also researching on subjects 'touch healing', 'photo reading', 'talent recognition by watching micro trance states in casual conversation', 'soulful singing', etc, John said.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, May 30 2014. 20:45 IST
RECOMMENDED FOR YOU