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Netcore forays into marketing analytics& customer analytics

Press Trust of India  |  Bengaluru 

Marketing technology solutions provider Netcore Solutions today announced its foray into the marketing analytics and customer analytics segment.

With this, Netcore Solution has predicted gaining 15 per cent YoY growth in the order book, which will give a good fillip to overall in the next five years.

It claimed to be the only Indian company to provide an integrated solution that combines customer analytics, cross-channel marketing and marketing analytics.

The Indian marketing analytics industry's present annual is pegged at around USD 2.03 billion and is predicted to grow at a healthy CAGR of 23.8 per cent till 2020.

"With this strategic move, we will offer marketers the capability to marry expertise of our intuitive marketing platform (Netcore Smartech) with intelligent customer and marketing insights derived through this analytics service," Netcore Solutions CEO Kalpit Jain said.

According to Netcore in terms of sectors, presently BFSI is the biggest adopter of analytics services in India.

It said that of the total earned by the analytics industry in India, 37 per cent of the total, amounting to USD 756 million in revenue, is contributed by the sector. This is a 31 per cent increase compared to last year.

Netcore said it has already started providing services to some key companies from the BFSI segment in India and added that it plans to roll out the analytics service in a phased manner to Malaysia, Singapore, and Nigeria, where it has a strong presence in the marketing space.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, December 06 2017. 18:35 IST