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Niddal Salah-Eldin to Take Over as dpa's Deputy Editor-in-chief and Head of Innovation and Product

Press Trust of India  |  BERLIN 

/ -- The 33 year-old of is joining from "Welt" - "Perfect for the job"

will take over as and of and product at the (dpa) in starting May 1st 2019. In this role her primary task will be to drive the digital transformation of the agency. The 33-year old is joining from "Welt," where she currently holds the position of Director of Digital within the editorial management team. She is taking over from (50), who is moving for family reasons to and will take over as there.

- Cross reference: Picture is available at AP Images ( -

"With a digital visionary of the German landscape is joining dpa, in order to lead the transformation from a agency to a intelligence company from a key position. She has a great personality and is a team player, knows the needs of dpa's clients and has a demonstrated sense for trends and developments. And puts things into practise. All these qualities make her perfect for the job, dpa and our clients in the and society," Sven Gsmann, dpa's said.

Gsmann stressed that in her future role she, "will be able to build on the good foundation that has established over the last three years. We thank him for his spirit and his and are looking forward to working with him in his new role in "

"Technological development is the driver of all journalistic development," dpa's stressed. "With Niddal Salah-Eldin a is joining the editorial leadership of dpa, who lives this understanding professionally and personally. We are looking forward to the many impulses she will give dpa and its shareholders."

"I am very much looking forward to this special opportunity to take on responsibility within dpa's editorial management team for all things related to product and innovation," Niddal Salah-Edin said. "It's my mission to future proof journalism. I am looking forward to think editorial, tech and product comprehensively and in an international context, and shape it together with a great team. I thank the editorial management team at "Welt," the board of Axel-Springer and all colleagues at 'Welt', SPRING and Springer for the fantastic and successful time together, the trust and the opportunities."

As for innovation and product (of innovation) Niddal Salah-Eldin will be in charge of important sectors of the future such as the development of dpa's editorial strategy and products for media as well as business clients, and innovation and change within the company. She will also lead a growing team of dpa product managers, who are in charge of developing media and content intelligence, diaries and services, sport data and data analysis. In addition to that she will be in charge of the development of and tools, and an of change for the agency globally, as well as towards dpa's clients and shareholders.

Niddal Salah-Eldin studied Politics and Journalism in and Washington, and is a After working at Medienanstalt Berlin-and Ketchum Pleon, she joined "Welt" as a social-media-in 2014, where she was promoted to Head of Social Media, and later on In 2010 she was part of the Talent Pool, 2011 she was selected to participate in the Emerald leadership program of Boston Consulting, in 2014 she was elected to the "Top 30 Young Professionals under 30." In 2015 she was among the "Top 30 under 30" of Medium Magazin. 2018 she was selected by the editorial team of Kress Pro as one of the top 25 under 30 shaping the in Germany, and

From May 2019 the editorial management team at dpa will be made up of editor-in-chief (52), and his deputies Niddal Salah-Eldin (33), and product, (55), and (51), (45) is also part of the leadership team.

About dpa

The Agency (dpa) was founded in 1949 and is one of the world's leading independent news agencies. dpa supplies media outlets, businesses and other organizations with editorial content, including text, photos, videos, graphics, audio and other formats. As an international agency, dpa reports in four languages: German, English, Spanish and Arabic. The company has around 1,000 journalists in 160 locations in and abroad. Its shareholders are 180 German media companies. Staff work according to the principles outlined in the dpa statute: independently from ideologies, businesses and governments. The central editing desk, under the leadership of editor-in-chief Sven Gsmann, is located in The management team, headed by Peter Kropsch, is based in The of the Supervisory Board is (Main-Post GmbH, Wrzburg).


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, December 04 2018. 18:05 IST