One Direction to launch new fragrance in 2013

The fivesome, consisting Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson, have struck a deal with Olivann Beauty to develop a scent for women, as well as other ancillary products, reported Ace Showbiz.
The perfume is yet to have a name. It will first be sold in fall next year in cities where the band are touring before it is launched in other markets. Details about the fragrance will be released early next year.
Styles and his bandmates will kick off a massive 2013 world tour in February in Europe. They will next make stops in United States starting June. The concert will be chronicled for a 3D movie directed by Morgan Spurlock.
Beside perfume, the boys have released a line of action figures.
"I think we all wanted them to be as authentic as possible, and obviously, if we got involved in the outfits and stuff, then it's a lot of stuff that we'd probably wear. And it's cool for the fans because they get a doll with outfits that we've picked," said Malik.
More From This Section
Don't miss the most important news and views of the day. Get them on our Telegram channel
First Published: Dec 01 2012 | 11:25 AM IST


