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Samsung sells 5 mn A series smartphones in 70 days, clocks USD 1 bn in sales

Press Trust of India  |  New Delhi 

Tuesday said its A series have crossed sales of USD 1 billion (nearly Rs 7,000 crore) in 70 days and is "well on track" to reach the target of USD 4 billion sales by year-end in

In February, the South Korean tech giant had said it aimed to 4 billion (around Rs 28,000 crore) in revenue this year in from its Galaxy A range that is aimed at the millennials.

"We now have six models in the A series and are receiving great response from across the country. The A2 Core, which was our entry-level offering, is driving huge volume. In 70 days, we have already sold 5 million units under the A series and are well on track with our USD 4 billion target," Senior told

He added that the company has clocked sales of USD 1 billion from the A series in the said time period.

Samsung, which is locked in an intense battle with Chinese for leadership in the hyper-competitive Indian market, has stated that it will launch a new model every month under the A series.

The company will launch its Galaxy A80 in the Indian market in the coming weeks and the device will compete in the premium category.

While usually cites data, reports from other research organisations such as and Counterpoint have positioned to be ahead of Samsung (in terms of units shipped) for many quarters now.

"We are seeing strong traction with our M series (available on and Samsung's online platform). Our premium lineup (S10, S10+ and S10e) has also done extremely well and we had a market share of 77 per cent by value of the premium category (Rs 30,000 and above) in India," Singh said.

OnePlus, which is a key competitor to Samsung in the premium category, is unveiling its latest device later on Tuesday.

Asked if the new launch could impact Samsung's performance in the premium category, Singh answered in the negative.

"We have a strong set of Galaxy S devices and the A80 will soon be available. We see absolutely no relenting on our momentum and are looking at further strengthening. We will continue to be the leaders in the premium category," he emphasised.

According to Counterpoint Research, Samsung had 44 per cent share in the premium (Rs 30,000 and above) market in India in the January-March 2019 quarter.

had 26 per cent share, while had 19 per cent share in the said quarter. Other players accounted for the remaining 11 per cent share of the premium segment.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, May 14 2019. 18:41 IST
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