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Shell Lubricants Partners With Mahindra

Press Trust of India  |  NEW DELHI 

/ -- to endorse Shell automotive lubricants under 'Maximile' brand

Shell Lubricants, the in lubricants for 12 consecutive years, has announced a new strategic partnership with & Ltd, a part of the USD 20.7 billion

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Under this agreement, Mahindra and Shell will work together to offer market-leading, high-performance products, such as engine oils, transmission and axle oils, including those under the 'Maximile' brand. These lubricants will be distributed through the Mahindra and through the Mahindra spares unit.

The Shell-Mahindra partnership rides on the theme of 'Together Towards Tomorrow', where both organizations are committed to developing innovative, unique and differentiated technologies and products. The agreement is a major step in this direction and was signed in by Ms. Mansi Tripathy, Country Head, Shell Lubricants, and Mr. Hemant Sikka, President & Chief Purchase Officer, & Spares Business, Limited.

Commenting on the partnership, Ms. Mansi Tripathy, Country Head, Shell Lubricants, India, said, "At Shell, we have long standing relationships with our OEM partners and work very closely with them to benefit customers across sectors and help them achieve their ambitions through co-engineering and other partnership activities. We are delighted to with Mahindra and look forward to bring next-generation and new technologies to the Indian market. At Shell our emphasis has always been to provide customer delight, fill unmet needs, bring innovative technologies for a better future and mutually grow The partnership with Mahindra is a major step in our effort towards this journey."

Commenting on the partnership at the signing event, President & Chief Purchase Officer, & Spares Business, Limited, said, "We are pleased to join hands with Shell. Both companies have core strength areas in their respective fields. Shell innovates to meet global and has unique such as GTL (gas to liquid) which can be harnessed to meet BS-VI norms. We are extending this partnership in other sectors of Mahindra as well. In addition, Shell and Mahindra have joined forces to unleash the power of two major brands in order to accelerate the future of transport in and beyond."

Notes to Editors

About Mahindra

The is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, and vacation ownership in and is the world's largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.

Learn more about Mahindra on / and Facebook: @MahindraRise


The term 'Shell Lubricants' collectively refers to companies engaged in the lubricants Shell sells a of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. portfolio of brands includes Shell Advance, Shell Helix, and Shell Rimula among many others. We are active across the full supply chain. We manufacture base oils in eight plants, we blend base oils with additives to make finished lubricants in almost 70 plants, and we distribute, market and sell lubricants in over 100 countries. We have also been recognized as the for 12 consecutive years, by Kline.

We have more experts talking to more customers than any other lubricants supplier. We have over 350 technical support specialists and 1,000 sales professionals working with customers every day. We offer a wide range of services in addition to our products, including Shell LubeChat, an easy to use, AI-enabled chatbot that can deliver information on real-time basis, Shell LubeMatch, a market leading that matches lubricants to vehicles and equipment, and Shell LubeAnalyst, an early warning system that enables our business customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance.

world-class technology is applied in our products and technological collaborations. We have four leading lubricants research centres in Germany, the USA, and (in a joint venture with Showa Shell) with more than 200 scientists and engineers dedicated to lubricants research and development.

We have 150 + patent series for lubricants, base oils and greases. One of the ways we push the boundaries of is by working closely with top motor racing teams such as and These technical partnerships enable us to expand our knowledge of lubrication science and from the racetrack to our commercial products.

About India

Shell is one of the most diversified international company in India's It is a major of and to India. With over 7000 staff in the country, Shell has a significant technology centre, a financial business services centre and operates a joint venture LNG receiving and re-gasification terminal. Earlier this year, it signed MOUs for a floating LNG terminal in the country. Shell also has a downstream business marketing fuels, lubricants and specialty products. It recently announced creation of an in-house global IT centre in Bengaluru.

Shell Lubricants' India operation is part of long-term commitment to India and its support for the country's increasing After the US and China, India is the third-largest market for Lubricants where Shell has a close to 5 per cent share. Shell Lubricants' customers in India include John Deere, Maruti Suzuki, Hyundai, and With a network of over 170 distributors and a blending plant at Taloja, India sells a of lubricants to meet customer needs across a range of applications such as consumer motoring, heavy-duty transport, mining, power generation, general engineering, etc.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, January 14 2019. 16:45 IST