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Tata Steel looks at unified branding for newly-acquired cos

Press Trust of India  |  Kolkata 

Ltd will adopt a unified branding strategy for all newly-acquired companies, a top of the said on Monday.

The company has recently taken over stressed plants of and the steel business of It is also vying for more assets referred to the NCLT.

"We will have unified branding of for all the companies, so as to not confuse consumers. However, it would be done only after they are upgraded to meet standards of Tata's quality," (India) President-Steel Business, told

Bhushan Steel's own brand will continue to be in place for now, he said.

Sources in Tata Steel had earlier said there are several areas that require upgrades in plants to meet the standards of the

Tata Steel is planning a Rs 500-1,000 crore capex in those plants to carry out debottlenecking activities, Anand added.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, November 05 2018. 18:00 IST
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