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Uber partners ICC to support Women's World T20

Press Trust of India  |  New Delhi 

Ride hailing app Thursday said it has partnered with the International Council (ICC) to support the first-ever standalone ICC Women's World T20 in the

"and the ICC aim to leverage one of the world's most popular to engage the broader cricketing community in a conversation around the important role sport plays in empowering girls and women around the world," said in a statement.

The global partnership will include on-the-ground activation in participating WWT20 countries, in addition to the creation of a six-part digital film series featuring stories of female cricketers, it added.

The ICC Women's World T20 will be held from November 9-24, 2018. The 10-team tournament will be played as a standalone event for the first time between Australia, Bangladesh, England, India, Ireland, New Zealand, Pakistan, South Africa, and the

Uber said it will also use to celebrate women in and various community outreach programmes, including sponsorships for aspiring female cricketers to join academies.

"As a sport, we have also made a commitment to grow the women's game and it will form one of the pillars of our strategy that will be launched early next's (the partnership) about a shared ambition to move women's forward, tell the story of our sport more broadly and build heroes in our game," ICC said.

Business Officer said together with the ICC, the company is committed to supporting more women in sport, and to inspiring and enabling more girls and women to access opportunities.

Earlier this year, the US-based company had roped in Indian as its brand in It had also named as the brand for the market.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, November 08 2018. 19:10 IST