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upGrad ups the Ante for its Digital Marketing Learners, Conducts Valedictory Ceremony at MICA

Press Trust of India  |  AHMEDABAD 

/ -- With ~25 percent of eligible 18-24 group in enrolled in higher education, online is poised to play a significant role in driving access to a large base of learners. Creating a case for online education, the valedictory ceremony at continues to be a crucial platform to establish a better connection with In a bid to better facilitate learners, a variety of methods are also being used in an attempt to bridge the distance, which also include one-on-one industry mentorship, hands-on training on key marketing tools and career progression assistance.


Mayank Kumar, and MD at upGrad, who was present at the event expressed his views on initiating this one of its kind practice, "Amidst today's hectic schedules, it is commendable to see people take time out and invest in formal programs to skill themselves better. We, at upGrad, recognise their unflinching commitment and zeal and truly believe that they deserve to have this day to call their own and celebrate their diligence."

This is an offline valedictory ceremony for 250+ learners, who have completed the 6-month . The learners, who have been so far studying completely online, now got a chance to experience the university from which they received an alumni status.

Shraddha Agrawal from Bundi, proudly shared her feelings on completing the program and remarked, "I am extremely happy to be a part of this valedictory ceremony. I had never thought that I would have ever got an opportunity to get convocated at MICA, given that I come from a small town in and there was not much guidance available. After completing my graduation, I received a mixed bag of advice from people, with suggestions ranging from taking government job exams to building a conventional career in But I held on to my dreams of pursuing a career in digital marketing and I am thankful to and for helping me fulfilling this goal."

Speaking about the partnership, Dr. Anita Basalingappa, Professor, Chairperson - Online Programmes, MICA, commented, "Collaborating with has helped reach out to more learners, by the virtue of the company being in the For an institute like ours, upholding the quality of delivered and the execution of support services is of utmost importance and has exceeded our expectations overall. The enthusiasm shown by the learners today makes me feel proud to be a part of the team that has initiated this program and strengthens our belief in the long-term partnership with upGrad."

In the last valedictory session, Mr. Jaikishan Menon, Vice President, and Mather, attended the session with his family. Mr. Menon had completed his post-graduation in 2003 and after a gap of about 16 years from studies; he took up the in Digital Marketing at upGrad. He was elated to relive those moments and set a brilliant example for anyone who was hesitant to upskill themselves even at a later stage in life.

About upGrad:

upGrad was founded in early 2015 by Ronnie Screwvala, Mayank Kumar, and Ravijot Chugh, with an aim of empowering individuals to reach their full professional potential by providing them with formal educational programs.

The company provides programs in the areas of Data Science, Technology and Management to college students and working professionals. These programs are created by partnering with a number of top academic institutions, including BITS Pilani, IIIT-Bangalore, and MICA. The company also has collaborations with some of the industry's best such as Google, Flipkart, Gramener to name a few in order to create a cohesive and practical experience.

upGrad has powered over 3 lakh careers since its inception. The company has been awarded the 'Best Tech for Education' by IAMAI in 2019. The company received the 'Best Education Brands' award by and has made it to LinkedIn's 'Top 25 Startups' in 2018.

Link: https://

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, April 22 2019. 17:20 IST