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Comcast offers to buy Fox media assets for $65 bln in cash

Reuters 

By Sheila Dang and Diane Bartz

(Reuters) - Corp offered $65 billion on Wednesday for Twenty-First Century Fox Inc assets, emboldened by Inc prevailing over the Trump administration's attempt to block a merger with Inc .

The all-cash offer for Fox's and TV studios and other assets including the X-Men franchise, opens a war with , which has bid $52 billion in stock.

is expected to lead a wave of traditional companies trying to combine distribution and production to compete with and Alphabet Inc's The younger firms produce content, sell it online directly to consumers and often offer lucrative targeted advertising.

won a court victory over sceptical U.S. antitrust regulators on Tuesday when a allowed it to buy for $85 billion, which was widely taken as a green light for to submit its expected bid.

Comcast may face more difficulty than and other would-be acquirers, though, since Comcast already has its own TV and studios in the NBC Universal division, a content overlap AT&T-lacked.

Justice Department lawyers who tried to stop AT&T's $85 billion deal expect consumers will lose out as bigger companies raise prices, and some lawyers saw that as a concern in a Comcast-Fox deal which would put two studios and two major television brands under one roof.

"One cannot ignore the fact that there's less independent content to go around," after the AT&T deal, said Henry Su, an antitrust expert with

Still, the fight gave Comcast valuable information about how to structure a Fox deal, said David Scharf, a litigation expert with

"Any deal that's coming down the pike that's not baked yet knows the government's playbook. They know what the government is concerned about," he said. "They can learn how to structure a deal to make it more palatable."

Disney itself has "surgically" structured a transaction that "might be doable," avoiding and big Fox sports channels, U.S. said last week.

Comcast may have a tough time winning over Fox's largest shareholder, Rupert Murdoch's family. They own a 17-percent stake and would face a multi-billion dollar capital gains tax bill if he accepted an all-cash offer from Comcast, tax experts have told

Craig Moffett, an with MoffettNathanson, said in a research note that Disney could prevail for other reasons.

"Disney has the superior balance sheet, cost of debt, equity and rationale to emerge victorious over Comcast in a bidding war," Moffett said.

(Reporting by in New York and in Washington; Additional reporting by in Bengaluru; Writing by Peter Henderson; Editing by and Lisa Shumaker)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, June 14 2018. 01:50 IST
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