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IKEA readies for India debut with biryani, samosa, furniture assembly team

IKEA, which aims to soon open a store in Hyderabad, is setting up its first ever in-house assembly team and offering local delicacies woo shoppers

Reuters  |  Mumbai/Stockholm 

IKEA is set to open its first store in India next month, and the world's biggest furniture retailer is localizing its offering - from the food menu to its "do-it-yourself" (DIY) assembly model - to ensure success in the country. IKEA, which aims to soon open a 400,000 square feet (37,160 square metre) store in Hyderabad, is setting up its first ever in-house assembly team and offering local delicacies such as samosas to woo shoppers, at a time when growth in some of its more established markets is slowing. "The entry point has been that the identity was going ...

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First Published: Tue, June 12 2018. 10:50 IST
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