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Maharashtra asks multiplexes to allow outside food, cap prices

Reuters  |  MUMBAI 

(Reuters) - has asked multiplex owners to permit movie-goers to bring their own items as well as reduce the price of eatables sold inside the premises, a said on Friday.

People cannot be prohibited from carrying and the government has given directives regarding this to owners of malls and multiplexes, said Ravindra Chavan, for and civil supplies and consumer protection.

Food and beverages at high-end cinemas in are often priced at a significant premium to their in the market and help bulk up revenues for multiplex operators.

The government's decision, which will be enforced on August 1, sent shares of multiplex operators tumbling, with and diving as much as 14.1 percent and 14 percent, respectively, on the broader index that ended slightly lower.

PVR did not respond to Reuters' request for comment, while INOX was not immediately reachable.

(Reporting by and Sankalp Phartiyal; Editing by Sherry Jacob-Phillips)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, July 13 2018. 17:10 IST