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Olympics: Samsung extends Olympics sponsorship to 2028 - IOC

Reuters  |  BERLIN 

(Reuters) - South Korea's has extended its sponsorship contract with the by eight years and will remain a top until the 2028 Games, the world governing body said on Tuesday.

Samsung, who first signed up as a top with the in 1998 and was a local at the 1988 as well, will support all Games up until and including the summer

"I am delighted that we will be building on two decades of partnership with for another 10 years," said at the signing ceremony in

"Together, we are able to connect with and inspire Olympic athletes and fans around the world, and we look forward to working with to build the digital future of "

Samsung is one of 14 top sponsors of the that also includes Coca-Cola, and

Many of them have signed on till 2028 or beyond. In September, German insurer became the latest addition to the group, signing up to 2028.

No financial details of the deal were released but have said the has been seeking around $50 million per year for similar deals.

will be held in Beijing, while will be staged in The hosts of will be announced next year.

(Reporting by Karolos Grohmann; editing by Sudipto Ganguly)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, December 04 2018. 12:48 IST
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