Britannia Hires Tata Energy For Power Audit

Speaking at the company's annual general meeting yesterday, Sunil K Alagh, managing director and CEO, said: "Power and fuel account for expenditure over Rs 161 million. Our aim is to identify the areas where improvement is possible and to reduce costs."

Speaking on operational matters, Nusli N Wadia, chairman, BIL, said, the Rs 1,170-crore company would continue to focus on its dairy and bakery divisions, and on new product development.

Despite the influx of imported consumer goods, Wadia clarified that the company will continue to develop its own brands, and does not have any plans of marketing imported goods, unlike some of its competitors.

 

The company has launched a wide variety of dairy products including ghee, butter, flavoured milk and cheese. In the fiscal ended March 31, volume of dairy products registered a 44 per cent growth. For the marketing of its dairy products, the company is appointing franchisees in all the major cities of the country, Alagh said.

In the bakery business, the company's mass market products are doing well. In the last fiscal year, the biscuit business registered a 15 per cent growth. Alagh said, the company has plans of launching more varieties of bread though bread volumes have not shown any significant growth. Alagh explained, "Our policy is to give consumers a wide choice."