Chrysalis Capital

Chrysalis Capital has picked up an undisclosed stake in productorium.com, a product and services comparison site, for Rs 7 crore. The site provides information that purports to ease pre-purchase decisions of consumers pertaining to "high involvemnet" purchases such as consumer durables. The site, that was incubated by the Business Consulting Group, provides information about various brands of products and their features, prices etc., which consumers can use to make purchase decisions.