Huge Sample Size In Online Research

Online research can give amazing results at times. Take this as an example, 4.78 lakh hits, number of pages viewed is 79,000, aggregating to over 4,800 respondents. These are some of the figures in the first day of this two-day exercise of an online research module for Philips India carried out by brandquiver.com.

This database will form a part of a continuous tracking module which will enable Philips to track several elements in terms of consumer behaviour.

The purpose of the research is manifold: It helps generate immediate database; enables the clients _ in this case Philips_ to be online while assessing consumer response; enables brandquiver to apportion category-wise segregation of netizen behaviour, thus enabling both the client and brandquiver to ensure focused analysis of the database.

 

"This firmly positions brandquiver.com as a platform for focused and strategic brand involvement research being the first and most important," brandquiver chief executive Suhel Seth told Business Standard.

Quiver Research puts Philips in touch with its consumer on a one-to-one basis, thus adding a definitive online adjunct to the general offline research that brands commission.

"Quiver research is a path-breaker in giving exclusive databases to the brand, where the consumer is now a voice and becomes part of the brand, its developments and product profile. Internet gives interactivity on a one-to-one level. Direct marketing has taken on new meanings in the virtual world and brandquiver.com is utilizing interactivity for brands using both offline and online media," Seth said.

However, the exercise represents a large quantity of data without names and addresses of the consumer who makes the brand what it is, Seth explained.

In addition to online avatar of research, brandquiver.com offers analysis by experts in the advertising and marketing field. Interpretations from marketing gurus like Shunu Sen, S.M.Datta and Gurcharan Das.