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After IPL, Tata Group bags title rights for Women's Premier League

Tata Group bagged the title rights for the inaugural Women's Premier League beginning in Mumbai on March 4

Tata

Photo: Bloomberg

Press Trust of India New Delhi
Tata Group on Tuesday bagged the title rights for the inaugural Women's Premier League beginning in Mumbai on March 4.
A BCCI source told PTI that Tata has secured the rights for five years. The Indian multinational conglomerate had last year replaced Vivo as the title sponsor for the Indian Premier League.
"The deal has been inked for five years," the source said.
The first edition will be played in Mumbai at two venues, Brabourne Stadium and DY Patil Stadium.
The sale of media rights had fetched BCCI Rs 951 crore and the five teams were sold for Rs 4700 crore.
At Rs 3.40 crore, Indian opener Smriti Mandhana was the most expensive buy at the auction held earlier this month.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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First Published: Feb 21 2023 | 8:33 PM IST

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