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Fifa World Cup 2018: Investors top up beer mugs for fans before kick-off

One certain bet is that beer will be drunk in large quantities to celebrate victories or drown sorrows

Reuters  |  London 

The soccer World Cup is a massive money-spinner and stock market players are busy picking brewers, betting firms, pub chains and sportswear brands that will benefit from the associated global spending surge. The world's biggest sporting event is unlikely to make or break companies but it gives them the chance to reach new customers and showcase new products, potentially locking in revenue streams beyond the end of the month-long tournament that kicks off next week in Russia. This year's tournament will add $2.4 billion to the global advertising market, according to ...

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First Published: Fri, June 08 2018. 23:08 IST