You are here: Home » Sports » IPL 2021 » News
FC Goa hold Mumbai City FC to 3-3 draw after late strike from Ishan Pandita
IND vs ENG 1st Test highlights: England wins by 227 runs; takes 1-0 lead
Business Standard

From IPL to T20 World Cup, Star Sports rides a tournament wave in 2021

18 sporting events will keep viewers and advertisers busy in 2021

Topics
IPL 2021 | Star Sports | TV viewership

Viveat Susan Pinto  |  Mumbai 



Star sports, sports channels, TV viewership, IPL, cricket
Experts agree that pent-up demand for sports is high, putting broadcasters such as Star Sports in a sweet spot

It is a houseful for this year after a dull, pandemic-hit 2020. While cricket will drive the sporting calendar with nine tournaments, the year will be action packed with non-cricketing events as well.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

SUBSCRIBE TO INSIGHTS

What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.

OR


Subscribe to Business Standard Premium

Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!

Insightful news, sharp views, newsletters, e-paper, and more! Unlock incisive commentary only on Business Standard.

Download the Business Standard App for latest Business News and Market News .

First Published: Tue, February 09 2021. 06:10 IST