Business Standard

How InMobi's Glance is changing digital habits for India and Bharat

In a bold move in 2018, it reimagined mobile advertising and developed a first-of-its-kind lock-screen content platform, which has 115 mn users across Asia today

Rohan Choudhary, vice president and head of product at Glance

Rohan Choudhary, vice president and head of product at Glance

Yuvraj Malik New Delhi
Online content business is tough. Facebook and Google have a near monopoly in online ads, including those on the mobile device. Over the years, InMobi, the billion dollar ad-tech firm from India, has put up a brave fight. Its ad-analytics suite and partnerships with certain online publishers allowed it to carve out for itself a space which, though much smaller than that of Google and Facebook, has made in mark in handset advertising.

In 2018, the Naveen Tewari-founded firm took up a bold challenge: to reimagine mobile advertising. The effort yielded in a first-of-its kind lock-screen content platform called Glance,

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First Published: Dec 29 2020 | 6:54 PM IST

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