 "Rohan Choudhary")
Online content business is tough. Facebook and Google have a near monopoly in online ads, including those on the mobile device. Over the years, InMobi, the billion dollar ad-tech firm from India, has put up a brave fight. Its ad-analytics suite and partnerships with certain online publishers allowed it to carve out for itself a space which, though much smaller than that of Google and Facebook, has made in mark in handset advertising.
In 2018, the Naveen Tewari-founded firm took up a bold challenge: to reimagine mobile advertising. The effort yielded in a first-of-its kind lock-screen content platform called Glance,
