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How InMobi's Glance is changing digital habits for India and Bharat

In a bold move in 2018, it reimagined mobile advertising and developed a first-of-its-kind lock-screen content platform, which has 115 mn users across Asia today

Rohan Choudhary, vice president and head of product at Glance
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Rohan Choudhary, vice president and head of product at Glance

Yuvraj Malik New Delhi
Online content business is tough. Facebook and Google have a near monopoly in online ads, including those on the mobile device. Over the years, InMobi, the billion dollar ad-tech firm from India, has put up a brave fight. Its ad-analytics suite and partnerships with certain online publishers allowed it to carve out for itself a space which, though much smaller than that of Google and Facebook, has made in mark in handset advertising.

In 2018, the Naveen Tewari-founded firm took up a bold challenge: to reimagine mobile advertising. The effort yielded in a first-of-its kind lock-screen content platform called Glance,

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First Published: Dec 29 2020 | 6:54 PM IST

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