UIDAI may finalise ad agency today

After getting a new name, 'Aadhaar', and a new logo, the Unique Identification Authority of India (UIDAI) has invited applications from three top advertising agencies — Lintas, Percept and Rediffusion — to create a branding strategy. Around Rs 10 crore would be allocated for this.

While Lintas and Percept have given their applications, Rediffusion is understood to have asked for more time. However, the decision is likely to be taken tomorrow, according to A K Pandey, its assistant director general, media.

He added that they would be calling information and broadcasting ministry officials for a meeting on May 5 for a discussion on the media publicity campaign ahead.