Sustained activity around Lipton, Taj Mahal, Brooke Bond and Taaza, including new launches and advertising, has ensured beverages perform well
Tata Water Plus, currently available in South, will be launched in two new markets in FY15
Tata Water Plus, currently available in the south, will be launched in the two new markets in FY15
HUL continues to be the indisputable leader in FMCG, despite competition having grown significantly over the past few years
The acquired entity will merge with the Indian unit of Saatchi & Saatchi to form L&K Saatchi & Saatchi
Results declared so far point to a decent show on volumes & margins
Some like Panasonic, Honda, Coca-Cola will turn to their agencies for help, others like Dabur would look at brand tracks
While some propose to rely completely on their media agencies for taking investment decisions, some advertisers say they will turn to historical data for guidance
Kantar Research has a 50% stake in TAM
This will be the first step towards integration of the brand, acquired globally two years ago, with the Indian unit
From a pre-launch platform, YouTube has emerged as a powerful medium for companies to engage with social media users
Colgate cries foul over P&G's claim that its Oral-B toothpaste is best in the country
Ex-Paras Pharma and brand wizard, Darshan Patel has created a stir in personal care with a brand that has overtaken entrenched players and is challenging a leader
Social media is the new advertising tool for today's politicians and political parties
November IIP data show a fall of over 20%, led by automobiles, gems & jewellery and home appliances; turnaround seen as unlikely
Analysts say lower consumer expenditure will continue to dampen sales