India sales may rev up soon to be among top 5 markets for Mercedes-Maybach

Mercedes-Benz India had its best year in its 30-year history in 2024, selling 19,565 vehicles-a 12.4 per cent year-on-year growth

German luxury car maker Mercedes-Benz, which sold 1,500 units of the premium Maybach range in India cumulatively, is optimistic that the country has the potential to break into the top five markets for the Maybach brand soon.

 

India already features among the top 10 markets for the Maybach brand, said Daniel Lescow, head, Mercedes-Maybach, Mercedes-Benz AG. Lescow is visiting India to unveil the Mercedes-Maybach SL 680 Monogram Series.

 

The two-seater convertible costs around ₹4.2 crore and deliveries are scheduled to start in the first quarter of 2026. Only three cars have been allotted for India so far for this high-end luxury vehicle.

 

 

Lescow said India already features in the top 10 markets for the Maybach brand and demand here is growing. He added that the top 3 markets for Maybach now are China, US and Europe. 

 

Of the 1,500 units of Maybachs sold in India, 2024 alone saw 500 units being sold, registering a 145 per cent growth year-on-year (Y-o-Y), said Santosh Iyer, managing director (MD) & chief executive officer (CEO), Mercedes-Benz India.

 

As the demand in India has been growing, the first Maybach Lounge was inaugurated in Hyderabad last September.

 

The Maybach Icons of Luxury store opened in Bengaluru in January, and there are plans to open stores in Mumbai and Delhi to give access to Maybach items.

 

Mercedes-Maybach has been producing luxury cars for over a century, starting with models like the Zeppelin in the 1930s.

 

The Mercedes-Maybach portfolio in India now includes the S 680 Night Series, GLS 600 Night Series, EQS SUV 680 Night Series, and Made in India S 580 Maybach limousine, in addition to the new SL 680 Monogram Series.

 

Around 25 per cent of Mercedes Benz’s India sales come from top-end-vehicles which cost over ₹1 crore.

 

Mercedes-Benz India saw its best year in its 30-year history in 2024, selling 19,565 vehicles — a 12.4 per cent Y-o-Y growth.

 

The company is optimistic about continued growth in 2025, backed by an order book of over 2,000 cars. Notably, India’s overall luxury car market crossed 51,000 units for the first time in 2024.

 

“If you look at the first half of 2024, the luxury car industry grew by 9 per cent, and Mercedes-Benz India matched that growth. However, in the second half, while the industry growth slowed to 2-3 per cent, Mercedes-Benz India surged ahead with a 16 per cent surge,” Iyer had told Business Standard recently. He added, “This gives us a lot of confidence that we’ve performed exceptionally well.”

 

For 2025, the company has planned eight launches, including two electric vehicles (EVs). In 2024, it introduced 14 models, four of which were EVs.

 

EV sales for Mercedes-Benz India nearly doubled, growing by 94 per cent and contributing to 6 per cent share to the company’s total sales.