At the time of framing ex-ante (preventative) regulations for digital markets, the government was very conscious of the fact that India is a hub of innovation and entrepreneurship with a large number of startups, unlike the European Union (EU), which has brought such laws, Competition Commission of India (CCI) Chairperson Ravneet Kaur said at the CII Global Economic Policy Forum on Wednesday.
“We have the third-largest startup ecosystem in the world. We use what’s done outside as a guide… We should work within the Indian economy, because our role is to provide a level playing field to promote sustained competition in Indian markets,” Kaur said.
The draft Digital Competition Bill has proposed ex-ante regulations, which require digital companies to notify the CCI that they fulfil the criteria to qualify as Systemically Significant Digital Enterprises (SSDEs) based on certain qualitative and quantitative parameters.
The CCI chief said that poaching of staff from startups and smaller companies has become a concern, especially in markets such as the US and the EU, where digital platforms with a first-mover advantage are indulging in such practices in technology sectors. “We have so far not looked at anything of that sort here in India. But, of course, if there is a requirement (after noticing) that they are trying to escape notification before the Commission and doing this kind of a thing, then, maybe, that conduct will also be looked at,” Kaur said.
Speaking on balancing regulation and innovation, the CCI chairperson talked about how the Commission has brought in tighter timelines for approval of mergers and acquisitions (M&As), and the concept of deemed approval.
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She said that a challenge for CCI was to balance consumer welfare interest with that of startups and entrepreneurs in a particular sector. She further said that CCI's role is to provide a level playing field and ensure that the Industry gets timely decisions, and M&As do not get held up. “Mergers and acquisitions are looked at as facilitative and the competition panel is not there to obstruct it,” Kaur said.
She added that the anti-trust regulator is looking at the deal value in the zero-priced digital model to keep a check if such transactions are "killer or creeping acquisitions”.

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