Page 11 - News

Rewriting the script: Tech, wider footprint boost multiplexes' growth story

The box office collections in financial year 2018-19 grew by 14.7 per cent to stand at Rs 12,940 crore domestically, while the collections from the overseas markets rose by 16.1 per cent

Zydus Wellness gets a Complan boost, Sourav Ganguly's star power for brands

Over a year since the company acquired Complan, Glucon-D and Nycil, it is redrawing the marketing formula around its newly acquired brands

With another extension, is Saregama stretching its Carvaan brand too thin?

In 2017 Saregama launched Carvaan, a device with 5,000 old songs loaded in. It became a huge hit selling over two million units so far and rejuvenating India's oldest music company

How Indian Hotels is unlocking the potential of its non-hotel brands

To lend a sharper focus to the non-hotel brands, two years ago, the hospitality arm of the Tata group, regrouped them under an umbrella brand called Expressions

From Fanta to Surf Excel, brands walk the emotional plank on Holi

Facebook looks at the power of social media in amplifying celebratory messages, Fanta (Coca-Cola India) invokes the joyous spirit, Fbb asks women to protest against harassment in the name of Holi

Machine age: Does your company have a digital manufacturing strategy?

In industrial practices, Internet of Things (IoT), big data and predictive analytics continue to capture the attention of companies

Women still don't have level-playing field at work, says pan-IIM survey

A staggering 49 per cent of the respondents said they did not have equal opportunities for career growth as the men in their organisations.

My favourite campaign is 'Mile sur mera tumhara': ABND founder Kunal Vora

"…..the campaign is timeless, it was relevant then and it can be relevant now, maybe now more than ever", Vora said about his favourite campaign

Advertisers push inclusion cart on Women's Day but is it just tokenism?

Women's Day (March 8) saw brands across categories put their best gender-aware or 'woke' message forward. But in the clutter, the message is getting diluted.

Brands must do more than posturing, says Bluemarlin CEO Andrew Eyles

That applies a more positive spin on cost reduction, repositioning the initiative as a more responsible ethical story, Eyles tells Shubhomoy Sikdar

Creative problem

The wait-and-watch tenterhooks of the art world is sending shivers down its collective spine

Battling gender bias: Diageo, MG Motor rework ad norms to break stereotypes

At MG Motor, the company is working with select panchayat committees to encourage more women graduates to join the auto industry and to ensure a better diversity mix at its showrooms

As consumption soars, brands scour the sound cloud for a premium pitch

As consumption of wearables soars in the country, brands look at ways to build premium niches in the growing mass market for audio devices

The age of integrated planning is upon us, says Essence India MD

'Ad frauds are becoming more and more sophisticated, so are detection tools', says Anand Chakravarthy

Oil brand tries a new Fortune with fresh look and Akshay Kumar as face

Since its launch way back in 2000, Fortune has built itself a neat niche in the edible oils segment

Sensodyne freshens up image, shifts from 'experts recommend' to 'choice'

The toothpaste brand from GSK Consumer ditches the old prescriptive advertising routine, as it looks to widen its appeal among young users

The nuts and bolts of Paytm's latest bet to boost merchant retention

Here are the nuts and bolts of Paytm's latest bet to boost merchant retention and revenues

My favourite campaign is Fevicol: Brand strategy advisor Prabhakar Mundkur

Prabhakar Mundkur says the classical tools of advertising are irrefutable. When used properly they can create great campaigns

Understanding consumer behaviour: How do you reach out to a wary shopper?

Social commerce, community circles that help with everything from bargain hunts to waste management are among the major factors shaping consumer behaviour: Kantar

Catching them young: Here's what Gen Z, millennials want from technology

Here are some insights into their relationship with technology based on the findings of the MTV's Mera Bharat Amazeballs survey