Page 13 - News

The rapid rise of user-generated content and brands' TikTok challenge

User-generated content has upended the rules of traditional communication

Tata Motors drives an ambitious image makeover for passenger vehicle brands

The new campaign must be seen in the context of the industry slowdown and the mandatory implementation of BS VI emission norms from April 2020

Celebrity brand value: Kohli tops list for 3rd time, Akshay grabs 2nd spot

Kohli outshines all with 40% jump in brand value, holds the top spot and earns 50% more than Kumar at No 2: Duff & Phelps

From auto to insurance, brands track the men on the FM radio trail

The growing band of male radio listeners is drawing in auto, insurance brands; changing the nature of the medium and traditional advertising patterns

The road to trust and loyalty: Amazon rings a halo around the brand

With a campaign centred around the sellers on its platform, the e-commerce giant is pitching for loyalty, from vendors and buyers

Despite new launches, Samsung continues to lag behind Xiaomi in India

It has 18.9 per cent share of the market (Q3 2019, IDC), down from 22.6 per cent for the third quarter of 2018 while Xiaomi has 27.1 per cent share

My favourite campaign is 'Three Little Pigs': BBH India's Sarita Raghavan

The campaign emphasised that the story can't be a closed one, cannot rely on a one-way narrative and the society has a point of view on news

For meaningful transformation

Experiences will be powered by robotic efficiency and human empathy

How premium retailers are taking the next big leap with their own brands

Retail-led brands, say experts, are increasingly acquiring an identity of their own, goading some players such as the Future group to have a widespread distribution strategy

How brand Kapil Dev is being dressed up in a new coat of paint with '1983'

A movie, being made on one of the country's most audacious World Cup victories, wins the Haryana Hurricane a chance to revive his brand

Scooping up the market: How did TikTok break past the American giants?

TikTok has a community of 200 million users in India, the company claims. So how did ByteDance push its way through and how has it held its own?

Transparency, supporting new ideas will help attract young viewers: MTV

Do-it-yourself viewers want brands to be transparent and responsible and are more likely to plug into shows that spark change

Maximum entertainment through OTT platforms tells the India mobile story

The ubiquitous mobile phone has long replaced almost every other form of entertainment in the country and in the process, also steadily overhauled the way we get entertained

Pizza Hut's ad campaign is my favourite: Creativeland's Sajan Raj Kurup

The idea of the campaign itself was very primal: Build relevance, repeat the brand name, create a catchy tune, show irreverent visuals that almost mirror the content on the TikToks and the Instagrams

IT firms working vigorously, investing heavily to scale up product business

TCS, Infosys and HCL Technologies lead the race with huge investments to fuel next phase of growth

Honda celebrates 20 years of Activa scooter with the 'power of six'

Honda turns up the lights for its flagship two-wheeler brand as it completes two decades on the road

Davos 2020: Tata group leads the Indian league of brands in Global 500

11 Indian brands make it to the 2020 Brand Finance list, up from 9 last year; all except Airtel rise up the ranks

Cadbury 5 Star to Nirma's ad: Why are brands failing laughter challenge?

For Mondelez India, its recent Cadbury 5 Star ad that had an old woman thanking a young man for 'doing nothing' as she picks up her stick was seen as insensitive and caricaturing the youth

From Zolo to Nestaway, co-living brands key in the migrant millennial

Going by the recent trends, the co-living business may offer a higher rental yield, as much as 8-11 per cent said analysts

Nestle's turnaround: Steps taken after Maggi crisis seem to be paying off

Shedding the tag of being a slow mover, in the past three years Nestle has followed an aggressive launch strategy