Page 36 - News

The show goes on for in-cinema advertising: Brands use power of big screen

As exhibitors woo brands with more flexible terms of engagement and better technology, in-cinema advertising gathers pace

No ads for young Turks? Why brands don't sign Prithvi Shaw or Shubman Gill?

Nearly half of the World Cup squad has been picked up by IPL franchises, and not all went for the base price

There's a growing demand for sustainable solutions: Otis India's President

'With the growing need and demand towards sustainable solutions, elevator players are focusing on developing products that offer higher efficiency'

Piaggio enters expansion phase, looks to hit a dealership count of 400

The firm is betting on its premium positioning and technological prowess to do the trick

Investors feel today's CEOs not fit to handle tomorrow's tasks: Study

According to the survey, 67% of investors believe the current leadership stock isn't fit for the future

Tata, Reliance Industries on top, Dmart debuts Interbrand's ranking

The top 10 hold their positions, demonstrate resilience as they add value to their brands despite severe challenges: Interbrand's India top 40

Parle infuses fresh life into two legacy brands to carve a wider niche

Krackjack and Monaco get a brand refresh as the company looks to carve a wider niche in the crackers market and build its millennial credentials

Bata puts its best foot forward for brand image and product makeover

Bata India CEO believes that the company's focus on the millennial consumer has helped

Can MX Player help Times Group catch up with online streaming?

In under a year, MX Player has become India's second-largest OTT app. Can it help the Times Group catch up with online what it missed in broadcasting?

PSA group plans second India innings with sleek, eco-friendly Citroën cars

The challenge is that Citroën is entering India's 3.3 million-odd passenger vehicle market at a time when it is at the cusp of several changes

Fabindia looks to reward the faithful, enhance purchase experience

Given the gold rush, Fabindia is keen to leverage the brand's long association with the market (it turns 60 next year) and ride the expected upswing in favour of branded ethnic wear

Shared bus service operators fail, but Shuttl has a plan to keep going

If a big player like Ola with deep pockets found it difficult to crack the market, how is a relatively smaller player like Shuttl preparing to face the headwinds?

Nothing brand new as companies pitch Women's Day marketing campaign

Special shows, freebies, discounts, and ads espousing empowerment, but is there more that brands can do for women?

Panasonic sharpens pitch for Anchor's legacy, modern design capabilities

An acquisition made over a decade ago blends Japanese branding with Indian know-how as it stitches up a premium narrative for the brand

Seen and heard: Geo-tagging, elections boost out of home advertising

Technology helps recast one of the oldest modes of promotion, while a string of big events promises to deliver a big year for outdoor advertising

From HUL, Welspun to Marico, brands practise the human touch at Kumbh

These were some of the ways that brands sought to spread the message at what has been widely labelled as the world's largest human congregation

My best campaign is 'Zee5 Rangbaaz': Laqshya Media Group's Atul Shrivastava

Zee5 comes from the Zee stable which has a rich heritage in content creation with a focus on entertaining audiences with unique/original content

Personalisation drives the trend for subscription-led consumption

The millennial hunt for curated experiences is powering the rise of subscription box brands

Lenskart sees more scope of growth in non-metros: CEO Peyush Bansal

The average store size in metros and smaller centres is 600 and 300 square feet respectively

Profit by chocolate: ITC cooks up plan to turn Fabelle into mass brand

The company looks at ways to take its premium label for chocolates to the market, without diluting the brand