Page 39 - News

Bring in the bubbly: Uber Eats' strategy in hiring Alia to boost brand

With the Bollywood actress at her bubbly best in a new campaign, the fight for the number three slot in online food ordering is getting stiffer

Radio will continue to morph and adapt via mobile platforms: Arvind Singhal

Singhal, one of the main researchers behind popular edutainment show Main Kuch Bhi Kar Sakti Hoon, tells Shubhomoy Sikdar that communication has a central role to play in disease management

From Uri to Baaghi 2, Bollywood gets hyperlocal with film promotions

Studios today are ensuring consumers beyond metros are not cut off from a movie's promotion, pointing to its growing importance and influence in a film's overall mix

Maruti employs multiple endorsers to give each channel a unique identity

The country's largest carmaker turns endorsement strategy on its head, using celebrities as the face of its sales channels instead of its products

The pug bows out as Vodafone mascot, replaced by network engineer in new ad

A year on, Vodafone, now part of the merged entity Vodafone Idea Limited (VIL), has taken the thought of a data-strong network to the next level with #StrongerEveryHour, its first campaign of the year

Average sleep time, water intake have gone up, shows India Fit Report 2019

Despite this, stress induced diseases are on the rise, especially among those in their mid-thirties

Saving lives without Insta likes: All about 'The Unlikeable Posts' campaign

The campaign was launched on August 13 last year on the National Organ Donation Day

Online consumers in India are clearly ahead of the global average: Study

Survey was conducted among 22,500 consumers in 21 countries including Australia, Brazil, Canada, China and India

Boon or bane?

A look at what mobile wallet interoperability means for stakeholders

How Max Fashion is blending its brick-and-mortar biz with e-commerce

Widening reach and assortment is key to its expansion strategy

Brands are devising local ad campaigns to attract consumers across regions

HDFC Bank, Parle-G, McDonald's, Coca-Cola and a slew of advertisers have opened their festive accounts in the south

From Dabur, Cox & Kings to Mother Dairy, brands take a dip in Kumbh Mela

Dabur, Cox & Kings, Mother Dairy, Amul, Colgate and Jio among a host of other brands are flocking with the faithful

Mumbai's Parsi Dairy milks modern retail, with nostalgia and social media

Once an iconic Mumbai landmark and cafe, the 102-year-old brand is reinventing itself

Discounts cannot disrupt the furniture market: Ashish Shah of Pepperfry

Price comparison is difficult in an unorganised market like furnitures, Shah tells Shubhomoy Sikdar

Brands slice the message, straddle multiple media for customer buy-in

Advertisers speak in many voices across many platforms to get the message across, as consumers seamlessly flit between offline and online worlds

Arvind Fashions keen on staying chic, seeks to double sales to Rs 7,500 cr

The now independent company will cover white spaces and leverage a wide offline network to chart its own course

Homegrown Pulse breaks out of the candy jar; mango-masala beverage on cards

Pulse looks to launch a range of beverages under its label

Nestle goes all out to protect reputation of Brand Maggi in Indian market

Brand experts believe that the recent court ruling is unlikely to create a big impact on the brand

65% of Indian consumers prefer to purchase online via smartphone: Report

Smartphones are the preferred point of purchase online but also a major point of friction; slow speeds, messy designs and poor instructions turn people away

My best campaign is 'Web is what you make of it', says BBH India MD

This really helped humanise the brand, make technology appear less complicated, break a habit and all this together led to more user downloads