Page 27 - BS Events

40 years ago...And now- Old Spice: Long way to sail before dropping anchor

Once known as the definitive aftershave brand, its deodorant avatar is yet to become such an icon

40 years ago... And now-Deepak Parekh: The man with a penchant for doing things right

40 years ago... And now: Brick by brick

In the 70s, the brand Havells picked up momentum and became a reasonably well-known name in the electrical trade circles of Delhi

40 Years Ago... And now: Dilip Shanghvi - Buying his way to the top of the heap

40 years ago...And now: Can't retire with a crore any more

Inflation and asset prices have eroded the value of money. A look at what Rs 1 cr meant 40 years ago and what it means now

40 years ago...And now: The 'Complete Man' comes a full circle

Raymond has also navigated the turns in the market with prescience

40 years ago...And now: Rasna fights to keep the love affair going

From aggressive competition to a slowing category, it is still battling on

40 years ago...And now: Ulka's well-planned trajectory

Now part of IPG, it advocated account planning and has some accounts for the last 20-30 years

40 years ago...And now: Parle G tackled crunch with price and reach

It faced capacity constraints and copycats by thinking around the problems

40 years ago...And now: Chennai's ad scene went north for a while

It is a pale shadow of its former self that even catered to national clients

40 years ago... And now: Sunil Mittal - One step ahead of reforms

40 years ago... And now: The evolution of the 'client'

During the 1970s, clients played a pivotal role in the growth of the account executive

40 years ago...And now: Gattu's antics coloured Asian Paints' future

Got the consumer, the home owner, interested in a commoditised product

40 Years Ago...And now: Air travel - Fixed fares to dynamic pricing

40 years ago...And now: Prestige expands but with caution

It has had to bring back its popular tagline, expand beyond south India to make its diversification work

40 Years ago... and now- Faqir Chand Kohli: The original Indian techie

Kohli is best known as the first chief executive of India's largest IT services company, Tata Consultancy Services

40 Years ago... and now: Making for India

The focus on manufacturing in India and collaboration with local partners helped Philips tide over the restrictions of the seventies

40 years ago...And now: Diversified Voltas' core saved it

From being a juggernaut in the Licence Raj, turning to ACs helped it survive

40 Years ago... and now- Kumar Mangalam Birla: Buying his way to the top

About the secret of Birla's success, old-timers recall that one of his first moves was to set the retirement age for group executives at 60 years

40 years ago...And now: From 32,000 cars a year to 2.5 million