Page 118 - Supplements
Digital advertising fraud ecosystem stirs up a $1.63-billion scam
Online deception threatens to jeopardise the digital transformation journey of brands, says a new report on ad frauds in India
 "Digital advertising fraud ecosystem stirs up a $1.63-billion scam")
The show goes on for in-cinema advertising: Brands use power of big screen
As exhibitors woo brands with more flexible terms of engagement and better technology, in-cinema advertising gathers pace
 "The show goes on for in-cinema advertising: Brands use power of big screen")
Germany's Deutsche Bank is setting up a bad-loan buying unit in India
BofA is yet to make a final decision on setting up an ARC and may choose not to go ahead with the plan
 "Germany's Deutsche Bank is setting up a bad-loan buying unit in India")
No ads for young Turks? Why brands don't sign Prithvi Shaw or Shubman Gill?
Nearly half of the World Cup squad has been picked up by IPL franchises, and not all went for the base price
 "No ads for young Turks? Why brands don't sign Prithvi Shaw or Shubman Gill?")
HyperX Alloy Elite RGB Keyboard: Breathtaking add-on to your gaming console
The keyboard is a gem for people who play games on stationed systems but is a huge turn off for those looking for mobility, as the weight bars it from being carried with your laptop
 "HyperX Alloy Elite RGB Keyboard: Breathtaking add-on to your gaming console")
Zaap Hydra Xtreme: Rugged, loud, gives a steady playback of over six hours
For Rs 3,200, it's a versatile speaker if you don't possess a terribly demanding ear
 "Zaap Hydra Xtreme: Rugged, loud, gives a steady playback of over six hours")
There's a growing demand for sustainable solutions: Otis India's President
'With the growing need and demand towards sustainable solutions, elevator players are focusing on developing products that offer higher efficiency'
 "There's a growing demand for sustainable solutions: Otis India's President")
Piaggio enters expansion phase, looks to hit a dealership count of 400
The firm is betting on its premium positioning and technological prowess to do the trick
 "Piaggio enters expansion phase, looks to hit a dealership count of 400")
The new Honda Civic is a head turner with first-in-class changes
Honda Civic, the company's biggest launch in years, comes with almost revolutionary changes
 "The new Honda Civic is a head turner with first-in-class changes")
Book review: A half-baked chronicle of a celebrated 20th Century historian
Hobsbawm was a lifelong communist, well read in the writings of Marx and Engels and other Marxist theoreticians
 "Book review: A half-baked chronicle of a celebrated 20th Century historian")
Signal to message ratio
Companies use price signalling in a number of ways, such as luxury goods companies using it to reduce availability, to connote exclusion, not superiority
 "Signal to message ratio")
From the stomach of whales
'The way words are used is a running leitmotif in this collection', says the author
 "From the stomach of whales")
The three Cs of business
'Importing wine has its own challenges', says the author
 "The three Cs of business")
ReefWatch's artificial reefs offer hope for endangered marine ecology
Coral reefs protect coastal areas from flooding and high waves, function as fish nurseries, provide subsistence food, and of course, draw in tourists
 "ReefWatch's artificial reefs offer hope for endangered marine ecology")
The National Museum in Delhi is on its third and final phase of expansion
At the Red Fort, three buildings that served as barracks in the colonial era will house the museum's new galleries
 "The National Museum in Delhi is on its third and final phase of expansion")
'Photograph' is reminiscent of 'The Lunchbox' but fails to recreate magic
Vijay Raaz appears late in the movie as a ghost. It is a guest role that is redundant and unable to tap Raaz's talent
 "'Photograph' is reminiscent of 'The Lunchbox' but fails to recreate magic")
Sunil Arora's big test: Will Chief Election Commissioner match expectations
Arora brings with himself circumspection but is also quick at decision making when the situation demands
 "Sunil Arora's big test: Will Chief Election Commissioner match expectations")
Rage against the machine all you like, we're still going to get one
Until we do, don't watch the news
Gamers vs cops: PUBG craze falls foul of the law but is a ban the answer
It seems that PUBG has been inflicting damage for a while
 "Gamers vs cops: PUBG craze falls foul of the law but is a ban the answer")
Explained: How smart devices are changing the threat landscape
Research company Gartner predicts that by 2020, IoT will connect more than 20 billion 'things'
 "Explained: How smart devices are changing the threat landscape")