Page 14 - Supplements

Accelerating digital engagement, brands practice the art of being social

With brand-customer engagements restricted to an online-only universe, advertisers look at ways to wield the double-edged digital sword

Telcos align with streaming platforms to deepen consumer relationships

Airtel, Vodafone Idea, Jio stitch up alliances with streaming platforms in a bid to deepen brand associations and loyalty, in a time of crisis

Responding to the consumer: When and how firms should react to criticism

Smart corporations don't just launch new products, they even tweak entrenched ones when need arises

After TikTok ban, brands reconsider the role and power of influencers

With the pandemic and the ban on TikTok narrowing down opportunities for customer engagement, brands reconsider the role and power of influencers

Big brands tip the scales, grow faster and bigger than regional ones

National consumer brands outpace regional labels three years in a row, reports Kantar. Will the pandemic halt the trend?

How Covid has forced fence-sitting retailers to jump onto digital bandwagon

Right from product demonstration to enabling purchase - everything is being managed these days through "virtual personalisation"

CHESS #1408

The Indian online Olympiad team is Viswanathan Anand, Vidit Gujrathi, Humpy, Harika, Nihal Sarin and Divya Deshmukh

The hip-hop inspired Mercedes-Benz GLE 400d is an SUV with cool moves

The GLE 400d is styled like most Merc SUVs but with nifty new touches

The pitch is alive again but dark clouds hang over the business of cricket

Not since a Test between India and New Zealand concluded at Christchurch on March 2 had a ball been hit with passion and purpose at the highest level

Ola steps in to reclaim its reputation with promise of safety, credibility

Threatened by the growing reliance on private vehicles and distrust of shared modes of transport, the ride-hailing brand steps in to reclaim its reputation

How hyper-local consumption is driving change in brand-retail landscape

With the clamour for convenience and support for local brands on the rise, consumers, kirana stores, and brands are redrawing the terms of engagement

HUL, Emami and the aggressive play in Rs 5,000-cr fairness creams category

The battle over a name is more than an ego clash, it reveals the aggressive play in the Rs 5,000-crore fairness creams category for loyalty and brand affinity

Streaming companies retool the visibility kit with spike in viewership

Amazon, Netflix, Zee5, Disney Hotstar sharpen their digital marketing tools as they look to make up for the loss of OOH in their media plans

Pre-owned car sellers expect a spike in demand in times of Covid-19

A study by second-hand car dealer Cars24 showed 22.5 per cent of the consumers, who were planning on buying a new car last year, would prefer used cars now due to limited budget

Gaming portals to the rescue of pandemic-hit rummy and bridge players

The big rollers who put down serious money have reduced their action. Free online games - like Ludo - have gained more from the lockdown.

Wines as expensive as luxury cars at Christie's sale of fine, rare spirits

The selection spans over 240 years, from a bottle of Madeira 1775 to Bordeaux 2015, says Edwin Vos, the international head of fine wines at the British auction house.

CHESS #1407

Anish Giri to take on Magnus Carlsen in the Chessable finals at Chess24.com

Branding the arts on a digital stage for a post-pandemic future

Performance venues, museums, and artists don the digital greasepaint, look for new identities, patrons and business models for a post-pandemic future

Bigbasket is charting next phase of growth by juggling offline, online play

The company is eyeing to fill the white spaces as it were and expand its offering as an omni-channel operation

'There and Back' review: A history of famous travellers and their sojourns

Stewart Gordon has made skilful use of his protagonists' memoirs, letters and travelogues