Page 175 - Supplements

CHESS#1307

CHESS#1307

Shifting classes, shifting culture

One area that needs more study is how the entry of the hundreds of millions into low-income status has affected entertainment content

Thanks to social media, marketers are seeing rise of the activist-consumer

Perils of this round-the-clock communication are many if not tackled well

Royal Enfield focusing on riding gear, apparels, makes a fashion statement

The iconic brand is looking to position itself as a way of life in the cut-throat world of motorcycles

Zero tolerance: Brands take stock of hate speech and trolls

By putting their foot down on toxic content, advertisers are signalling where their priorities lie and their commitment to tackle the issue head on

In box

WHICH CAR?

Mondelez seeks bigger space on online shelf, aims to boost sales

E-commerce is now important for the chocolate major as India is identified as a key market to achieve its $1 billion global online sales target by 2020

The Strategist Quiz ( # 565)

The Strategist Quiz ( # 565)

Answers to The Strategist Quiz (#564)

Answers to The Strategist Quiz (#564)

Dropping the drops: Dhara's new campaign talks of capping oil consumption

Eyeing 15% growth in the current financial year, Dhara is strengthening its distribution network to enhance reach

Motu Patlu to Chhota Bheem, desi characters lead the way on kids' channels

Home-grown animated shows are a big draw, raking in the moolah for broadcasters

The focus is on building scalable products: Facebook's Sandeep Bhushan

We go by the philosophy that I have the right to be in business only if I can help your business grow, he says

How a Jinnah portrait at AMU is getting Muslims to reassert their identity

A portrait of Muhammad Ali Jinnah, on display inside Aligarh Muslim University since 1938, is prompting Muslims on campus to defend their identity today

What FIFA World Cup 2018 means for the future of international football

Football's showpiece event, the World Cup, kicks off on June 14

Kochi-Muziris Biennale: Anita Dube is striving to make art more inclusive

Given Dube's deeply political works, it will not be surprising if the biennale, too, carries political overtones

'Beyond Dharma': Wendy Doniger on spirit of dissent in ancient Hindu texts

Wendy Doniger demonstrates how the spirit of dissent encouraged by the scientific temper displayed in ancient Hindu texts is being pitted against the 'forces of repressive dharma'

The writing on the bottle

Here are some of the best wine magazines

Meet Kate Spade, who stood for American women in fashion and beyond

She created accessible luxury before that was an official term

Mystery Camping: From venue to menu, Camp Monk's list of tie-ups is growing

Carefully curated mystery experiences that celebrate unpredictability promise a world of adventurous episodes

'Jurassic World: The Fallen Kingdom': It's time for dinosaurs to go extinct

The magnificent beasts have escaped the circus in tardy fashion. For this and more, the Jurassic Park must shut down