Page 33 - Supplements

Coronavirus panic, it's catching: What companies and individuals are doing

While businesses have taken a hit, the crisis has also uncovered a human side to the cold and abstract face of globalisation

Making sense of Covid-19: Panic looms large, perspective is in short supply

The disease could go down several paths. One possibility, the least likely, is that it will just disappear. The most likely is that it will have seasonal impact

Battling gender bias: Diageo, MG Motor rework ad norms to break stereotypes

At MG Motor, the company is working with select panchayat committees to encourage more women graduates to join the auto industry and to ensure a better diversity mix at its showrooms

As consumption soars, brands scour the sound cloud for a premium pitch

As consumption of wearables soars in the country, brands look at ways to build premium niches in the growing mass market for audio devices

The age of integrated planning is upon us, says Essence India MD

'Ad frauds are becoming more and more sophisticated, so are detection tools', says Anand Chakravarthy

Oil brand tries a new Fortune with fresh look and Akshay Kumar as face

Since its launch way back in 2000, Fortune has built itself a neat niche in the edible oils segment

Sensodyne freshens up image, shifts from 'experts recommend' to 'choice'

The toothpaste brand from GSK Consumer ditches the old prescriptive advertising routine, as it looks to widen its appeal among young users

The nuts and bolts of Paytm's latest bet to boost merchant retention

Here are the nuts and bolts of Paytm's latest bet to boost merchant retention and revenues

Answers to the Strategist quiz #653

Answers to the Strategist quiz #653

My favourite campaign is Fevicol: Brand strategy advisor Prabhakar Mundkur

Prabhakar Mundkur says the classical tools of advertising are irrefutable. When used properly they can create great campaigns

The Strategist Quiz #654

The Strategist Quiz #654

Understanding consumer behaviour: How do you reach out to a wary shopper?

Social commerce, community circles that help with everything from bargain hunts to waste management are among the major factors shaping consumer behaviour: Kantar

Stories from the states: How enumerators are dealing with suspicion

While the Kerala government has vehemently opposed CAA and NPR and has said that it will not collect data for these, people are anxious

In a time of distrust, Census 2021 surveyors stare at an uphill task

The big worry ahead is how the fear of CAA and NRC will affect the mammoth exercise required for Census 2021

Why it's still possible to get misty-eyed and wonderstruck in Munnar

Renu Bahal Wadhwa and TCA Srinivasa Raghavan explore the gems of a time gone by in Kerala's breathtakingly beautiful hill retreat

Female TV comics brandish fantastic weapons: bravery, wit, self-deprecation

McEnany and Bamford, slowed by bad periods, have earned their big moments

Chess #1390

There's controversy brewing around Regium Chess, a new "chess-tech" company

The Netflix series Yeh Ballet examines kindness beneath sordid everydayness

Despite numerous scenes set in Mumbai's slums, the film doesn't stray anywhere near poverty porn

In Bengaluru, amateur women footballers dole out lessons in life and sport

Sisters in Sweat is all about women building each other up, echo members of the community

The fantastic, multi-layered and sometimes political world of comics

It's an intriguing peek into the fantastic, energy-packed kingdom of comics teeming with finely etched, timeless characters