Page 33 - Supplements

The age of integrated planning is upon us, says Essence India MD

'Ad frauds are becoming more and more sophisticated, so are detection tools', says Anand Chakravarthy

Oil brand tries a new Fortune with fresh look and Akshay Kumar as face

Since its launch way back in 2000, Fortune has built itself a neat niche in the edible oils segment

Sensodyne freshens up image, shifts from 'experts recommend' to 'choice'

The toothpaste brand from GSK Consumer ditches the old prescriptive advertising routine, as it looks to widen its appeal among young users

The nuts and bolts of Paytm's latest bet to boost merchant retention

Here are the nuts and bolts of Paytm's latest bet to boost merchant retention and revenues

Answers to the Strategist quiz #653

Answers to the Strategist quiz #653

My favourite campaign is Fevicol: Brand strategy advisor Prabhakar Mundkur

Prabhakar Mundkur says the classical tools of advertising are irrefutable. When used properly they can create great campaigns

The Strategist Quiz #654

The Strategist Quiz #654

Understanding consumer behaviour: How do you reach out to a wary shopper?

Social commerce, community circles that help with everything from bargain hunts to waste management are among the major factors shaping consumer behaviour: Kantar

Stories from the states: How enumerators are dealing with suspicion

While the Kerala government has vehemently opposed CAA and NPR and has said that it will not collect data for these, people are anxious

In a time of distrust, Census 2021 surveyors stare at an uphill task

The big worry ahead is how the fear of CAA and NRC will affect the mammoth exercise required for Census 2021

Why it's still possible to get misty-eyed and wonderstruck in Munnar

Renu Bahal Wadhwa and TCA Srinivasa Raghavan explore the gems of a time gone by in Kerala's breathtakingly beautiful hill retreat

Female TV comics brandish fantastic weapons: bravery, wit, self-deprecation

McEnany and Bamford, slowed by bad periods, have earned their big moments

Chess #1390

There's controversy brewing around Regium Chess, a new "chess-tech" company

The Netflix series Yeh Ballet examines kindness beneath sordid everydayness

Despite numerous scenes set in Mumbai's slums, the film doesn't stray anywhere near poverty porn

In Bengaluru, amateur women footballers dole out lessons in life and sport

Sisters in Sweat is all about women building each other up, echo members of the community

The fantastic, multi-layered and sometimes political world of comics

It's an intriguing peek into the fantastic, energy-packed kingdom of comics teeming with finely etched, timeless characters

Suryakant Sawhney makes essential music for today's woke youngster

Hindi lyrics are no bar to the global appeal of LIFAFA's kind of electronica

A festival that wants to make us laugh in these easily outraged times

The fable serves to illustrate how the founding guru of the Sikh faith questioned unexamined rituals

Fashion designers from the Northeast weave their heritage into modern forms

A clutch of designers from the Northeast is giving a contemporary twist to traditional wear from back home

As oblivion looms over weavers, a group is speaking for their survival

The group's chief believes that reviving the handicraft and handloom sector could be a critical step in developing a more robust economy