Page 46 - Supplements

The audacity of hope

The protests over citizenship will continue to reverberate, and they will likely change India in more ways than we can imagine today

Privacy concerns over facial recognition systems aimed at ordinary citizens

Facial recognition technology can be used to identify missing children or protesting citizens, it also raises serious privacy concerns

Brand persuasion: How firms lean on influencers to rope in loyal customers

With brands of all sizes, and across categories, leaning heavily on influencers, the world of online persuaders is in for a makeover

Two-wheeler makers are exploring new ideas to keep going as sales flag

The opportunity is immense - the shared two-wheeler mobility market has touched 15 million daily trips already

The best new food and drink venues and products to enjoy in the new year

Nikita Puri lists the newest indulgences in our cities as well as some coming up in the New Year

Simplifying e-commerce: Issues that should be addressed first to draw users

Modern platforms will have to address the vernacular, voice and credit barriers

Business sans AI, Big Data: Themes that will dominate consumer trends ahead

At one level, human beings are essentially the same, globally. At another level, each individual is different.

Role reversal: How AI will help TV reclaim ground lost to smartphones

AI will play a very vital role in your smart TVs as it will enable the TV to become the hub of your home.

Tricky predictions: How users, producers may adapt to shared consumption

In collaborative systems, the role of the users may switch between ''consumers'' and ''producers''

WagonR turns 21: Remembering the tall boy's odyssey, looking ahead and more

A brand refresh is underway. It kicked off with creating more space, making the car lighter on the road and new-look interiors and lights.

Year in Review: Twitter to TikTok, the multi-layered nature of consumers

The lists leave a trail of breadcrumbs to the consumer. Even more interestingly, though, the nature of lists drawn up tell us what brands want.

Year in Review: Most talked about movies, trends and searches in 2019

Read between the lists and one gets a picture of who we are, and importantly for all the marketers scouring the data charts, an image of the consumer in our midst.

Grow or die: Churn, disruption and agility are key takeaways of the decade

Churn, disruption and agility are the key takeaways of the decade

The decade saw its fair share of brand bashing, bans and boycotts

The decade is defined by globalised consumption patterns and a tetchy consumer-brand relationship

Reflections of one of the most dynamic, volatile economic periods in India

The most pronounced transformation has been India's accelerated adoption of the digital way

Storytelling, influencer & personalisation: The art of brand communication

Only the methods that get to the heart of the matter and look at long-term gains really stick the landing

How the digital media has changed the very fabric of marketing industry

Thanks to technology, the gap between the brand and consumer was bridged

The Strategist Quiz #646

Here are the questions for Quiz #646

Answer to Strategist Quiz #645

Answer to Strategist Quiz #645

Why Virat Kohli is indisputably and deservedly the athlete of the decade

In an era of one-dimensional specialists, Kohli is a specialist across formats, a cricketing polymath of sorts who insists on playing a different sport to his peers